Retail manager Kelsey Chapman, owner Anna Stevenson and style consultant Mia Domenica at Pablo Home. Photo: Erin Bradnock.

Making and taking retail opportunities in the CBD

0
237

When a site tucked between two experienced retailers became available earlier this year, interior consultant Anna Stevenson jumped at the opportunity with the help of her daughter Mia Domenica.

Pablo Home has just opened its doors on 153 Trafalgar St and owner Anna believes the storefront is an opportunity made possible because of the strange state of the world.

“Usually, we’d be off travelling six weeks of the year but, because of Covid, and since I’m a busy beaver, we’ve got the store,” she says.

Anna says Pablo Home and the homeware retail is a natural extension of what she and Mia already do on day-to-day basis.

Anna is a practising interior consultant and runs the open home staging business ‘Open Home Ready’ alongside her daughter and says she’s seen more clients putting their money into their homes as they can’t travel.

“People are looking at their homes and spaces with a new lens.”

Anna says she wants Pablo Home to ‘tickle all the senses’ from the look, smell and music, and that anything in the store is something she would use in her own home or in her staging.

Anna says daughter Mia will be working as a style consultant and has been crucial to shaping the store’s aesthetic.

“She definitely gets her creativity from me, but it’s been great to have her opinion as she’s looking at things with youthful, fresh eyes.”

Mia agrees and says it’s easy and natural working together.

“It’s like working with extensions of ourselves in each other, I just know her exact response to any question instinctively.”