Sealord’s CEO Doug Paulin and wetfish factory manager Ricky Chadwick. Photo: Supplied.

Sealord’s Covid-19 response lauded


Sealord’s response in the wake of the Covid-19 pandemic has been recognised in the form of a Seafood Star Award.

As an essential business providing food to New Zealand and the world during the lock-down, Sealord pre-empted the response to the Government’s changing levels.

Priorities were using innovative methods to keep staff on site safe, like setting up a drive-through temperature checking station and using a farm drenching gun to offer contactless hand sanitiser, as well as PVC screens between workers in the factories.

Sealord ramped up internal communication throughout the evolving crisis, including video updates, competitions related to the crisis like ‘share your home office’ and ‘best COVID innovation at work or home’ and rewards including $6 towards a daily lunch meal for all factory staff.

Externally, Sealord made significant contributions to the wider community, including eight tonne of battered and crumbed seafood to 30 different iwi, providing one tonne of seafood to injured penguins in Dunedin who couldn’t get their usual supply due to COVID, and staff giving donations from their pay to local Nelson food bank Kai with Love.

CEO Doug Paulin says he is very proud with the way everyone at Sealord responded to such a unique situation so quickly.

“This award is fantastic recognition of that wider team effort. At the time, we shared our response approach with a number of other local companies seeking support as everyone scrambled to adapt.”