Annies – food you trust is part of an initiative to donate products to frontline healthcare workers. Photo: Supplied.

Grocery brands unite to support front-line healthcare workers


Two grocery brands from the Top of the South have joined forces with 10 others around the country to donate more than $250,000 worth of products to front-line healthcare workers fighting Covid-19.

Annies – food you trust and Pic’s Peanut Butter have joined up with national brands such as Fonterra and the Organic Initiative, to create care packs for the workers.

The packs, which will be sent to hospitals right around New Zealand include essentials that can be easily consumed on-the-go, such as fruit bars, natural-energy and immunity boosters, along with hygiene essentials such as feminine care, toothpaste and toothbrushes.

“One of our core values is manaakitanga – which is about showing kindness and taking care of one another. In these unusual times, manaakitanga is more important than ever. That’s why it was such an easy decision to be part of the initiative,” says  Bonnie Slade of Annies – food you trust, which is based in Nelson and Marlborough.

There is also a small selection of artwork by children who participated in the “Thinking of You” artwork challenge initiated by Grin Natural.

The challenge has been highly supported by both parents and school students.

Many of the cards include a personalised message showing their healthcare heroes that they’re all thinking of them.

NZ Food and Grocery Council chief executive Katherine Rich says our healthcare workers deserve all the support they can get at this time of uncertainty, and it’s great to see these companies stepping up to do their bit.

“Companies in our sector have a tradition of supporting the community at all times, but especially when things get tough, and it’s great they can continue that during Covid-19.”

One of the doctors working across the emergency department at Auckland Hospital, shares what the packs mean to the frontline staff.

“These are uniquely uncanny, unsettling times both professionally and personally,” says Dr Abhi Charukonda.

“With the tragedies unfolding around the world, they bring with them an apprehension for safety – for ourselves, our loved ones, and our patients. To receive a piece of goodwill with kind words of appreciation has brought comfort into the chaos, and has served to bolster our spirit to face what we are experiencing and what is yet to come with courage and hope.”