Ollie Rooney, 9, eating from a Weet-Bix box which is adorned with his face. Photo: Jonty Dine.

Ollie’s a real Weet-Bix kid


Ollie Rooney still gets excited when he sees his face while getting his breakfast.

The nine-year-old was chosen as one of five Kiwi kids to be the face of Weet-Bix as the iconic cereal promotes the 2019 Weet-Bix TRYathlon.

Hopefuls were asked to submit a short essay about overcoming an obstacle.

Ollie’s story about becoming a better reader was selected and the Hampden Street School student was flown to Auckland for a photo shoot.

“It was pretty awesome.”

Ollie’s story was posted to the back of the box as well as his image on the front making him somewhat of a celebrity at school.

This weekend will be Ollie’s third Weet-Bix Kids TRYathlon. He says the training has been tough but will no doubt be worth it.

The popular event is being held at Tahunanui Recreation Ground on Sunday, 3 March 2019 from 9am.