The world’s most iconic motorcycle brand is setting up shop in Nelson.
Filco Farm and Sport has been appointed the home of Harley Davidson for Nelson and the Top of the South.
Operations manager Perry Francis says Harley knocked on the door nine months ago as they wanted representation in the region, and now “here we are”.
Perry says they are privileged to be the new home of Harleys which reflects 31 years of trusted service in the region.
“They are a small network and they are very picky, but they are very proactive and visible, there is no stronger brand worldwide, it’s like Coca-Cola.”
The dealers will boast all the most iconic models from the Fxdr114, which cost up to $56,000, to the Fatboy.
Perry says they will be a one stop Harley shop.
“We have all the specialist tools and diagnostics and the Harley owner’s ‘bible’ so they can customize their bikes however they want.”
He says, despite lacking the population of the big city centres, the region does have a have a high number of motorcyclists.
“We have had a lot of traffic, the number of shirts we have sold has been a real eye-opener.”
He says Harley fanatics collect them from different regions around the world.
“We have sold more t-shirts in the last three weeks than we have in the last three years.”
Filco will host a launch party on December 1 which will feature a show and shine competition and fashion parades showcasing the Harley clothing range.