Social media representative Michaela McKendry and co-ordinator Melanie Kinloch with some of the clothes to be swapped. Photo: Sara Hollyman.

Swap ‘til You Drop gives clothes new lease on life


A whole new wardrobe for only a gold coin donation is what locals got on Sunday at Fashion Revolution’s Swap ‘til You Drop.

Organiser John Marshall says the event was about showing people how easy it can be to re-use their unwanted clothes instead of simply throwing them away.

“The fashion industry is the second most taxing on the environment after the oil industry and this is about showing people that, actually, we don’t need to just throw things away.”

The idea for the event was that people brought along up to five unwanted, good quality items of clothing and exchanged them for the same number of items that others had exchanged.

“A lot of people who bought clothes to swap had never worn them because they were the wrong size or wrong colour, some of them even still had the tags on.”

John says they were expecting a great turn out and needed around 750 people to cover costs and ensure the event can happen again.

By 10.30am they had already seen a couple of hundred people arrive, exchange, and go on their merry way with their new items.

The event was run by the Nelson branch of Fashion Revolution, which recently became the first accredited branch in Australasia.

Co-ordinator Melanie Kinloch says they will definitely run another event next year.

“We hope to maybe even need a bigger venue next year. It’s hard work because everything is donated or borrowed, including all of the clothing racks and hangers.

“We hope to need a larger venue next year, but we’ll see,” she says.