Now that daylight savings has finished, the “Be Bright” campaign aims to reduce cycling accidents by reminding cyclists to lighten up.
Nelson City Council and NZ Police say cyclists’ visibility to other road users, especially during times of low light, is an essential part of keeping them safe.
The ‘Be Bright’ campaign promotes the use of lights and high visibility clothing in order to reduce the risk, especially at dawn and dusk or in poor weather.
Over the coming weeks, the campaign will include checkpoints where police will assess reflective gear and lights and give assistance to cyclists, who don’t have adequate lights.
Furthermore, roving cycle ambassadors will stop cyclists without lights and offer to fit lights on their bikes at no cost.