Uniquely Nelson manager Simon Duffy shows how locals can shop from Nelson stores via smartphones or tablets. Photo: Kate Russell.

Nelson city develops online shop


Uniquely Nelson are making it easier for locals to connect with their favourite businesses in the city centre, in an initiative that is the first of its kind in New Zealand.

LoveNelson.NZ is a New Zealand-made social commerce channel which allows businesses to transact with their customers inside the Uniquely Nelson Facebook page.

Nelson city businesses can sell their products, services or tickets to their customers, and Uniquely Nelson manager Simon Duffy says it’s the easiest, most cost-effective way for any business to make a start on e-commerce.

“It’s about locals supporting locals,” says Simon. “It’s a way to help Nelsonians buy from their favourite Nelson city businesses in more ways than one. It doesn’t replace the physical store or venue, but allows buying to happen from anywhere, with the customer still able to come to the city to get the service they need or to pick up their purchases.”

He adds that he opportunity for the city doesn’t stop at Facebook users, because people don’t have to be on Facebook themselves to buy on LoveNelson.NZ.

“Anyone can logon and use LoveNelson.NZ, so our city now has the chance to convert into customers the 81 per cent of shoppers who conduct online research before buying,” he says.

Uniquely Nelson tested the concept with a number of local businesses before moving ahead with the development, and in just two months they have more than 20 businesses, and between them they are selling well over 100 products.

“With these businesses, and the many more coming on board soon, now is the chance for Nelsonians to log on and buy what they need,” he says.

If you are an inner city business and want to find out more, contact Simon on 546 8405 or [email protected].