New campaign entices young professionals


Nelson Tasman tourism have hooked up with Jetstar, Wellington Regional Economic Development Agency, Wellington International Airport and Nelson Airport to launch a new campaign encouraging young professionals to travel to our region.

When Melly meets Welly…and Nelly stars Melbourne comedian Ash Williams as ‘Melly’, who travels to Wellington and Nelson to meet likeminded destinations just a short flight across the ditch.

Here, he meets his city soul mates ‘Welly’ (Wellingtonian Jordan Rivers) and ‘Nelly’ (Nelsonian Anneke Giblin), discovering how much they have in common, as well as their unique traits.

Gisela Purcell, International Marketing Manager at Nelson Tasman Tourism says the campaign is a fun way of showing Melburnians the diversity of our city life and beautiful scenery.

All three cities share a dedication to good coffee, love of cuisine and craft beer, and passion for the arts, says Gisela.

“On top of this, Nelson is home to phenomenal wineries and the unmissable golden sands and clear waters of Abel Tasman National Park while just a 30 minute flight away in Wellington you have a compact walkable city with vibrant street culture.”

After visiting the region for the first time as part of the campaign, Ash Williams says he’ll definitely be back.

“Between Wellington and Nelson there’s everything I’m looking for in a holiday. Cool people, great atmosphere, good times and great food. It was a real pleasure experiencing it with my local hosts, and hopefully we can encourage plenty more Aussies to pop over and check it out.”

Jetstar’s Melbourne connection has brought 62,000 passengers into Wellington since launching on 30 March 2015.

“The further new route now connecting Wellington and Nelson presents Australian visitors with opportunity to experience the best of New Zealand’s urban and scenic worlds in an easy-to-plan and action-packed long weekend just a short flight away.” says Rob Evans, CEO of Nelson Airport.