Nelson shops are challenging each other to see who can make their outlet the most All Blacks-mad place in the city.
As part of a promotion run by Uniquely Nelson, shops are encouraged to do whatever they can to get into the spirit of Saturday’s event.
“Jerseys, balloons, scones on the day – it’s an open book to showcase creativity and spark up Nelson,” says Uniquely Nelson’s Simon Duffey.
He hopes to see as many people as possible doing whatever they can to make the CBD as All Blacksproud as possible.
“And the best shop will win a double pass to the match.”
Some have already started their window dressing with flags and bunting ahead of Friday’s judging.
“There is so much you can do with not much effort,” says Simon. “So, it will be great to see what our shops can come up with.”