The Nelson Giants pulled the largest viewer numbers during the national basketball league this year — one of the many reasons the team’s major sponsor has signed on again for 2018.
The Giants will once again be known as the Mike Pero Nelson Giants after the local real estate company recommitted to the team it has had naming rights for since 2015.
Managing Director for the Giants, Steve Fitchett, says during one Giants game this year, it was viewed online by 20,000 people and it consistently drew the most number of viewers via the New Zealand Herald website.
Craig says that sort of exposure, along with those coming to the game, local coverage and a sense of community are some of the major reasons he’s decided to recommit to sponsoring the team.
“We see that it’s a good night out for people. The Giants is a strong brand and that’s why we signed up initially. We wanted to be aligned with them and they wanted to be aligned with us. They are two good brands. Moving forward there are some good things happening with the Giants and we want to be a part of that.”
He says the national coverage was also a factor in Mike Pero head office also coming on board to help with the sponsorship.
Craig says sponsoring the Giants is the “best sponsorship deal in town”.
The deal is also great news for the Giants, which endured a tough year on the court in 2017.
Steve says the team was operated on a tight budget as it battled to survive through tightening finances.
“There’s a lot of work going on at the moment in looking at the Giants over the next 25 years and planning for that, to get it right, so it’s great to be able to secure a major sponsor for next year.”
Steve says the management team is now busy looking at players, working on governance structures and planning.
“But we’ll always be a team that looks after its local players first. It’s what we’re about.”